Sibylle Geiger, Jens Liebau, Nezar Mahmoud
There are numerous local food producers in Germany. These producers – mostly family businesses – are very dedicated to offering unique products of great quality, such as rare mushrooms, special jams, or organic chicken. Although consumers are willing to look for alternatives to the standardised offerings of retail chains, they are often not aware of just how to find independent producers. During their daily routines, urban dwellers in particular do not notice these producers, which often have limited resources for digital marketing. This is why frimeo is developing a central point of reference online. Its mobile market platform for local food is based on an app for consumers and an easy-to-use back end for producers. Consumers can easily discover the great variety of offerings nearby on a map or specifically look up local food based on their diet preferences. To buy food, consumers can either visit the defined points of sale or place a reservation or online order for home delivery. Through this approach, frimeo hopes to establish new, decentralised networks between consumers and local producers and support the preservation of food cultures and traditions.